episodes.

We’re all familiar with the basic strategies to acquire new customers - email marketing, Facebook ads, and the like. But how do you take it one step further to create a unique experience specifically for your audience?

This week on the podcast we’re talking about unique ways you can engage with your customers. The relationships you build are key to getting that second and third purchase, and happy customers tell their friends about your brand. We finish with an interview with Ruby and Jamie, the creators of RUBIES, about building a product and engaging with an audience in an untapped market.

The world is talking about TikTok, the hottest video-based social network. Most recently, ecommerce brands have found unique ways to engage with new customers via TikTok.

This week on the podcast, we’re talking all things TikTok: what it is, what opportunities businesses have to acquire new customers, and whether your business should consider utilizing TikTok as a new acquisition method.

Because of COVID-19, we can’t ignore the fact that how we operate commerce-based businesses has changed forever. In California and Georgia, where we live, cases are surging and businesses are shutting back down. How can businesses shift their focus from a temporary online sales model to something more permanent, and see it as an opportunity for growth?

This week on commerce tea we’re discussing how to make your service-based business thrive online. We’re later joined by Amelia Posada, founder of Birch and Bone. To keep her doors open, Amelia had to pivot her business – fast – and has been able to sustain her business, in an industry that typically utilizes traditional business practices.

Grab a mug and join in.

So you have a great business idea- and you know it will make money. But what’s next? How do you take your idea to market?

In this episode, we’re discussing how to create an actionable plan for your business and make sure your idea doesn’t just stay an idea. 

We finish this episode by interviewing Yelista Jean-Charles, founder of Healthy Roots Dolls. 

Yelitsa took the toy market by storm when she started a company that creates dolls and storybooks that empower young girls and represent the beauty of diversity. 

Brands you know and love use Instagram every day to connect with customers, draw in new buyers, and build relationships. This week we discuss how to make the most out of using Instagram as a sales channel. 

We are joined by Katie Dean, founder of Katie Dean Jewelry, and take a deep dive into how she leverages Instagram to build a large following and significantly increase her sales.

Wow.

Commerce is rapidly accelerating, and Shopify is leading the way.

In the past two months online sales have increased at a rate matching the previous decade.  Thats right, 10 years of growth, all in the past two months.

Shopify has been hard at work during this time– ensuring that they build the products that merchants need the most, and quickly.

In this episode we unpack Shopify Reunite, an event that highlights all of the most recent Shopify releases and explore what that means to you, the merchant.