A brief introduction to dropshipping

One of the easiest entries into e-commerce is dropshipping. Believe it or not, dropshipping is more than just selling products shipped from other countries - it can be a lucrative part of your business. This week we're discussing everything you need to know about dropshipping - where to source your products, how to promote them, and common pitfalls we see from merchants who are who are dropshipping products.

 

 

 

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show notes.

  • Sourcing your products
  • Dropshipping images
  • Writing a different product title
  • Write strong product descriptions
  • Update the SEO stuff on the page
  • You aren't Amazon, specialize
  • Order your stuff to make sure its good
  • Stop spending money on trash dropshipping courses
  • Be clear about your shipping times
  • Don't ignore product reviews
  • Store shoutout: Italic
  • Store shoutout: Sovi

resources. 

 

transcript.

Kelly (00:00):
One of the easiest entries into e-commerce is dropshipping. Believe it or not, dropshipping is more than just selling products shipped from other countries. It can be a lucrative part of your business. This week, we're discussing everything you need to know about dropshipping, where to source your products, how to promote them, and common pitfalls we've seen from merchants who are dropshipping products. Let's dig in.

Rhian (00:24):
Welcome to Commerce Tea, a podcast to help you succeed on Shopify I'm Rhian.

Kelly (00:29):
And I'm Kelly. Grab a mug and join us as we talk about all things commerce.

Rhian (00:40):
Kelly, how can merchants leverage customer data to drive more revenue and increase retention? How could they create personalized experiences customers love?

Kelly (00:50):
I recommend Octane AI, the leading buyer profile platform for Shopify and Shopify Plus merchants.

Rhian (00:56):
How does it work?

Kelly (00:56):
Octane AI features a Shop Quiz, Facebook Messenger, and SMS, and opt-in tools. Using the Shop Quiz, merchants can get to know customers with interactive questions. From product recommenders to gift finders, you can learn about a customer's needs, preferences, pain points, and more. This information gets saved into buyer profiles, and you can sync your buyer profile data with your Facebook Messenger, SMS, email, and ad campaigns for personalized customer journeys.

Rhian (01:22):
What kinds of returns can brands expect?

Kelly (01:24):
Brands using the Shop Quiz have increased email signups by 16 times and driven a 28% increase in average order value. Facebook Messenger and SMS see 80 to 95% average open rates and drive up to a 20% increase in revenue. Better yet, Octane AI has plans for any size business and offers a 14-day free trial. Every plan gives you access to the Shop Quiz, Facebook Messenger, SMS, and opt-in tools. There are also plans available where Octane AI's experts will help you set up and optimize your tools for success.

Rhian (01:56):
It sounds great. Where can merchants go to learn more?

Kelly (01:58):
You can learn more, book a demo, or try it free at join.octaneai.com/commercetea. Again, that's join.octaneai.com/commercetea.

Rhian (02:10):
Good morning, Kelly.

Kelly (02:12):
Good morning, Rhian. How are you?

Rhian (02:14):
How are you?

Kelly (02:15):
I said it first.

Rhian (02:16):
Okay, fine. I'm great. I am fully vaccinated.

Kelly (02:19):
Yeah you are.

Rhian (02:20):
I'm making antibodies and I'm super pumped up. What about you?

Kelly (02:24):
I am also fully vaccinated. I am officially one week post vaccine number two, which means I have one week to go until my antibodies are done.

Rhian (02:36):
Okay. So I wanted you to shout out, and this is not medical advice, this is just stuff we found on the internet, but I want-

Kelly (02:45):
Which is basically everybody during the pandemic.

Rhian (02:46):
Yeah. And I want you to just call out the website so many people are finding appointments through, and the appointments are overage appointments.

Kelly (02:58):
It's actually not the overage appointments. It's just what's available. It's literally now sourcing anything, which is awesome. So the website is vaccinespotter.org, and this is for anybody who is based in the United States. This covers all 50 states. And what it is, is basically a collection of all pharmacies that are giving the vaccine. And you can narrow it down by whether you need your first dose or your second dose, whether you need Johnson & Johnson, Pfizer, or Moderna for any particular reason, especially for second dose, if you're looking for a particular one. Kind of good to get the same one.

Kelly (03:32):
Side note, I'm going to tell you a story. Anyway, vaccinespotter.org. So I had to fill out a form for a doctor's appointment, and this is not at all related to the episode, by the way. And I have to go into the office, so they're asking questions about COVID. "Have you had these symptoms the past two weeks? Have you been vaccinated yet?" And I was like, "Yes. I get to answer yes." Then it's like, "How many doses have you received?" "I've received two." "Which vaccine did you get?" And the choices are Pfizer, Moderna, Johnson & Johnson, I don't know, and something else.

Rhian (04:09):
Just something else.

Kelly (04:10):
I was so concerned what something else might be.

Rhian (04:14):
Yeah, don't get that one. I'm not a scientist. This is not medical advice, but do not get the something else vaccine.

Kelly (04:24):
I mean, take it at your own risk.

Rhian (04:28):
That is not on us. I will say, Kelly, one thing that was really interesting and I want to unpack in another episode, and maybe it's next week's episode, is I actually got my second vaccine in an abandoned Sears, inside of a mostly abandoned mall.

Kelly (04:44):
Retail lives again.

Rhian (04:45):
But I was there with my husband. He's in a similar vertical to us, and... Well, he's in the same vertical as us. He's in a similar vertical, like he's Shopify alum. I'm like, "Oh yeah, he kind of understands the space." He looks at me, and he's like, "Do you think retail is dead?" And I said, "I think there is so much more to it than that." And then I said, "But I don't want to talk about it right now, because then it's going to ruin the podcast Kelly and I are going to make about it." So that's what I want to leave it on.

Kelly (05:25):
Although I do want to say, if you're listening and you have an opinion on whether or not you think retail is dead, please send us an email at hello@commercetea.com. We're going to be doing a little special thing on this topic, and we would love to get some of your thoughts to include.

Rhian (05:41):
Yes. I can't wait to talk about it. So, okay, Kelly, earlier, you said we were going to talk all things dropshipping, but I feel like we should narrow the scope just a smidge, and by a smidge, I mean significantly.

Kelly (05:56):
If you learn everything you need to know about dropshipping in a 30 minute episode, good job. It's not this one. I am a liar. I don't think you're going to be learning everything you need to know from this episode. However, we are covering some really important topics. First one being sourcing your products, where to get your products to dropship. Second, how to promote them because they need special attention. And third, common pitfalls that we see, which is our catch-all for if you want to actually be successful selling dropshipping products, then follow these things, or don't follow these things if they're bad.

Rhian (06:32):
Yes. I'm really excited to talk about this. Yeah. This is like Dropshipping 90. You know when you have to test in university, and... Yeah. It's like that level.

Kelly (06:43):
It's the pre-test.

Rhian (06:44):
It's the pre-test. It's the pre-test. So first, let's define dropshipping.

Kelly (06:47):
Okay. So dropshipping is basically... A dropship product is any product that you are not sourcing yourself. You're not storing the inventory, you're not shipping it out yourself. Somebody else is doing that on your behalf. And I'm not talking a warehouse. I mean, there is somebody else. You're basically buying the product from them, and they are sending it out on your behalf for your business.

Rhian (07:15):
Awesome. What else is included in dropshipping besides what we typically think of as dropshipping?

Kelly (07:20):
So I once ran a merch store, which is entirely-

Rhian (07:26):
I love you how talk about it like it was so far long ago.

Kelly (07:28):
I shut it down like a month ago, so it is in the past.

Rhian (07:33):
That's a long, long time ago, I ran a merch store on the internet.

Kelly (07:36):
In pandemic time, it is still March, 2020, okay? Print-on-demand. That's what I'm getting to. Everything on the store was print-on-demand. This is technically a type of dropshipping, because while you do have some creativity over it, because you're actually creating the design of whatever's being printed on the item that you're sending out, but you're never doing the printing, and you're never doing the shipping. Some other third-party handles that for you. We can do an entire episode on print-on-demand, so I'm not going to go too deep into it, but it's important to know that this is also a type of dropshipping.

Rhian (08:10):
Yes, it is. What are our favorite... Well, it's not really favorite. What are the big dropshippers right now?

Kelly (08:15):
Why don't you tell me?

Rhian (08:17):
Okay. I will. Oberlo, they were acquired by Shopify some amount of years ago, I can't remember which year it was, and they're based out of Germany. There's Spocket, there's AliExpress, there's Modalyst, and those are the ones I can think of off the top of my head. And if you have any more questions, please look in the Shopify app store, which we'll include the link in our show notes, because there are more than that. And then for print-on-demand, if we're thinking about that as if this is a giant vertical, but there's two sub verticals and POD, or print-on-demand, is in one of them, I can think of Printify, Printful-

Kelly (08:58):
Teelaunch.

Rhian (08:59):
That's it. Tee-something. And those are the ones I can think of.

Kelly (09:02):
There are, again, there are a lot in the app store. I personally used Printify, Printful, and Teelaunch on my store.

Rhian (09:12):
So when you're sourcing your products, what should you be looking for?

Kelly (09:19):
So, first of all, we're going to mention this multiple times because it's important, quality. Obviously, you want to be selling things of quality, so read the reviews, see what other people think, order one for yourself so you can actually see, physically hold it, and also take pictures of it. We'll get to that a little bit later. Also, just in general, you also want to see where it's shipping from. Reason being, if it's shipping from, let's say China, it's going to take a lot longer to actually arrive to your customers if your customers are based in the United States. This is fine, as long as you're being clear about that upfront. Again, we'll get to it.

Kelly (10:04):
But I would say those are the primary things that I'd be looking for. You don't have to limit yourself to one source of dropship products. So, you can pick some stuff out from multiple apps from the app stores if you happen to find more. Also important to note, it doesn't have to be a Shopify app that's actually your dropshipper. I've seen merchants be successful by basically arranging dropship relationships with Etsy sellers, which I think is really cool.

Rhian (10:36):
I think it's really cool. More makers, more entrepreneurs.

Kelly (10:41):
Yeah. I'm all for it.

Rhian (10:44):
Yeah, that makes me so pumped. So, once you've identified what you're going to sell, the next thing is how you're going to sell them. And one of the things that just gets missed so frequently in both print-on-demand, dropship, however we want to frame it, are the pictures. Because stock pictures are what's used. And guess what? From an SEO perspective, that stock picture is on the internet hundreds of times. It has no value. If it has alt text, it has the same exact alt text as every other picture, as opposed to the product name, and it becomes absolutely valueless. I know you have thoughts on this as well.

Kelly (11:31):
Yeah. I mean, the whole point is to make your store different. You want to differentiate yourself from your competitors, and it is very noticeable when you're using the same picture for a dropship item that multiple other stores are using. If you're curious about whether or not an item is dropshipped, save the picture to your desktop, go to images.google.com, and do a reverse Google image search. Upload the image, and you can see if you see that image uploaded multiple times, you found a dropship product, and they're using the photo that comes with it when you sync that product into your store's inventory.

Rhian (12:10):
Yeah. You don't want to be that person.

Kelly (12:13):
Don't be that person. Yeah. And honestly, you can add your brand's flare when you take your own photos anyway. You can use them for marketing. And so, yeah. Definitely do that. I will also recommend, if you are doing print-on-demand, you can use a website called placeit.net, and it's still sort of stock photo-y, but you upload your design onto other photos that... I don't know the exact term, the technical term of how it works or whatever, but it generates the photo, an actual image with your design on it, but it's more like people holding a mug, or a video of somebody wearing a shirt and moving around. So it's pretty cool.

Kelly (12:56):
I still say you should take your own photos, but I would say placeit.net is probably going to be the next best. Down at the very bottom is just... Okay, down at the very bottom is using no photos, and then using the photos that come with the product that you're dropshipping from the source, then some other stock photo, and then taking your own photos. And I want to be clear about taking your own photos. Use your cell phone. You don't have to... I mean, yeah, it's really great to hire a professional photographer to take your photos if you can afford it. If you can't afford it, take your own photos.

Rhian (13:32):
Shopify LA, and I'm sure there's resources on online that have been created, but Shopify LA has done a really great job in terms of coursing around this. So how to take those pictures with your iPhone, or with your Samsung, or whatever kind of portable camera device, that also doubles as your phone, that you may have. How to light it, how to take those shots. There's definitely some great coursework. I feel like I'm just talking about... I know it exists. I don't know what it's called. We will find a link for you. But you can create very professional photographs for very little money.

Kelly (14:17):
I also want to shout out Shopify Compass.

Rhian (14:19):
Yes.

Kelly (14:20):
If you're a Shopify merchant, you get access for free to Shopify Compass, and it is filled with free courses. And I see an entire course called Product Photography for e-Commerce. It's a two hour course. There's also a recorded webinar, Product Photography that Converts Visitors into Customers. All kinds of really great things there. So definitely, definitely recommend checking out Shopify Compass. It's shopifycompass.com. I love a good domain.

Rhian (14:48):
I love a good domain. Strong domain authority. Okay. So after we get over this how to take the picture moment, you've got to put the picture on something, and that's your product description page, or your PDP.

Kelly (15:04):
Yes.

Rhian (15:05):
We have an entire episode dedicated to product description pages, but what are the things that people just cannot miss?

Kelly (15:14):
First off, your product title. This goes for any product you're selling on your store. Don't use the same title that comes with the dropshipper, or whatever the source. Come up with your own. I'm not saying literally call a product something that is not, obviously, but you can get creative with it. But most importantly, the product's description. Any time you're doing print-on-demand, or you're doing dropshipping, they give you a product description that contains certain specs about it or how to care for it, but write your own description. It's okay to include those specs, because, I mean, you want to know how a shirt fits, or you want to know how to wash it, whatever, but you still have to write your own description. And I know we always say there are only so many ways that you can write a description about a shirt. Find a way to do it.

Rhian (15:57):
You can do it. There are so many ways.

Kelly (15:58):
And you could hire somebody else to write it.

Rhian (16:07):
Yes you can. There are so many writers who need work right now. Please hire one of them. I say that with all love. I have so many friends that are writers. But it's something... I know so many talented copywriters. I know you know so many talented copywriters. And if you're struggling, and you're like, "I can not think of how to make this shirt description different than the last nine." Guess what? There's people who get paid to think of that stuff for you. And I can not advocate more for a copywriter. If you're going into a project, and let's say you have a thousand dollars to spend on the beginnings of your Shopify store, dare I say, 30 to 40% of that should be spent on copywriting. Is that a really spicy take?

Kelly (16:51):
I don't think so at all. But you know what's really cool? Shopify Experts has an entire category dedicated to freelancers and agencies who write product descriptions. It gets hyper specific. So we'll include the link to that in the show notes. I mean, there are freelancers all over the world charging all different kinds of amounts, so there will definitely be something in your budget.

Rhian (17:19):
Yes, there will. Yes, there will. And last but not least, in terms of how to promote your product, make sure you do all the SEO stuff on the page. I know that sounds very overarching. We'll link you to our last SEO episode, and we've got one coming down the pipeline as well, because there's some pretty big changes coming to Google, but make sure you've got your page title, your meta-description, your alt text, et cetera. Make sure to JSON-LD.

Kelly (17:51):
All the things.

Rhian (17:52):
We could keep going here. Reviews. We can keep going on this, but this is just, do all the SEO stuff.

Kelly (18:02):
Okay. So before we move on, just a few more things to make sure that you do have on your product page, of course. And you already named one of them. Product reviews still need to be on there. Now, I just lost everything that I wanted to say here. Product reviews. Have product reviews. Oh, FAQs. Duh.

Rhian (18:20):
Oh my gosh. Of course she wants to talk about FAQs.

Kelly (18:22):
Of course.

Rhian (18:23):
Of course she wants to talk about FAQs.

Kelly (18:26):
Did I mention that I just bought a new pair of Allbirds?

Rhian (18:30):
I don't remember anymore.

Kelly (18:32):
I don't think I have. So, it's been a minute since I mentioned Allbirds in an episode, but I just want everybody to know I just bought my fifth pair of Allbirds.

Rhian (18:39):
It also might've been last week.

Kelly (18:41):
Maybe.

Rhian (18:43):
It's going to be one of the two.

Kelly (18:47):
If I mentioned it last week, it's the same pair of Allbirds.

Rhian (18:54):
Oh my word. That's too funny. Okay. What?

Kelly (18:59):
I was going to say, how about we dig into some pitfalls?

Rhian (19:02):
Oh, yes.

Kelly (19:03):
I like to... You know what? I think these pitfalls are more like no-nos, so maybe we phrase this as, "What are the no-nos about using dropshipping?"

Rhian (19:12):
Yeah. These are hard nopes.

Kelly (19:16):
All right. What's the first one?

Rhian (19:18):
This is something I care a lot about.

Kelly (19:20):
A hill you will die on.

Rhian (19:22):
This is a hill I should-

Kelly (19:23):
More like a mound.

Rhian (19:25):
This might be a mountain, actually. Here's why. I have seen a lot of dropship stores in my day. Back in my day. But seriously, I have seen many, many dropshipping stores, and often times, they lack focus. And what happens when they lack focus is they start to get this sort of Amazon vibe. And I mean that in the worst possible way. I mean that in the, "Oh, you're selling cat toys. Cute. And cat tea cup stuff. Okay, cute. So you're a cat theme store. Oh, but wait, now you're selling outdoor goods?"

Kelly (20:04):
"Oh, this is a really nice lamp you're selling. I wanted to make sure that I could get the filter for my new camera lens, also a lamp, also a cat teacup. This is how I always shop. Right?"

Rhian (20:18):
Yeah. That's exactly how it feels. It feels so scattered. And I've met people, when I was doing retail tour, years ago now. I remember seeing someone's store, and I looked at them. I said, "I don't get what you sell." And they're like, "Oh, but we sell these things." I'm like, "Yeah, I don't get how these things connect. You can't market for everything. You are not Amazon. You will not be Amazon." So the way you don't be Amazon, as we all should know, or now we know because I'm ranting about it, is you niche down and you specialize. Amazon sells everything. That's actually a weakness of theirs.

Rhian (20:55):
While some people think that's a strength, that's also a weakness, because if I want something special, for instance, right now I'm really into cold brew matcha. I'm not going on to Amazon looking for cold brew matcha. I'm going to a store where all they sell is matcha. That is all I am interested in. I do not want anything else. And that's really where dropshipping, I can't say it, dropshipping stores can fall off the rails, in my opinion. That is my number one mountain to die on in terms of dropshipping. Kelly, your turn.

Kelly (21:28):
All right. I am going to... Again, we touched on this briefly before, and I know it's going to increase the time it takes for you to get a product onto your store. Order it before you list it. Order one of the products for yourself, make sure you like the quality of it. I mean, somebody who says it's great quality in a product review does not actually mean that it's actually good quality. You want to make sure that it's up to your standards. And again, you'll be able to use that to take your own product photos as well. So I guess this is not a no-no, this is a do something, which is order your stuff to make sure it's good before you list it.

Rhian (22:14):
Please also take... This is a learning lesson that I had. My husband and I made a print-on-demand store for my daughter's water polo team. And we were like, "Okay, this is easy. We can do this in our sleep." Okay. So we made some merch. What we did not consider was the size difference in children and adults. And the way that you put the asset onto the item didn't translate. It was just one size, if that makes sense. Let's say whether it's a kid's small sweatpants or an adults extra, extra large, no matter what, the asset was the same size.

Kelly (23:03):
Oops.

Rhian (23:03):
Whoops. But we learned. The way we learned is we ordered her a pair and me a pair, and we were like, "Oh, it looks real small when Rhian wears this." It became a two inch by two inch logo instead of what it looked like on hers. So that's just something to just be aware of. I know it's an extra step. I know it costs extra money. But the thing is, is we were doing that as something for the team, as a booster. But you're not doing this as a booster or fun thing. You're doing this to make money. You don't have the opportunity to make those mistakes, because if you make those mistakes, you eat that money.

Kelly (23:39):
Yep.

Rhian (23:40):
So don't do what I did. So the next thing I want talk about, and it sounds like I'm being super critical because I am, and that's this. There are a lot of dropshipping courses on the internet that cost money. A lot. Don't pay for them.

Kelly (24:06):
Trash.

Rhian (24:09):
I was trying to soften the blow here. You know who has a great free one? Shopify Compass. Use that one and just make sure... One thing I really just dislike in general in business is folks trying to take advantage of other people. It bothers me to my very core of existence, because I really believe that what you do, Kelly, what I do, is to help other entrepreneurs. So we can help empower other entrepreneurs who help empower other entrepreneurs, and we create this awesome, beautiful web. Here's where it breaks down. When people defraud one another. And I have a very, very, very, very big problem with it. Therefore, do not pay money on dropshipping courses ever, ever, ever to the power of ever, ever. I don't even know how many evers that is anymore.

Kelly (25:03):
Yeah. It's also worth noting, there's just so much free content online. You can also join some Shopify focused Facebook communities. The Unofficial Shopify Podcast Insiders Group is really great for sharing information. That's Kurt Elster's podcast, actually the one we did the PDP episode with, which again, is also in the show notes. Shopify Entrepreneurs is another group that you can join. There's plenty of free resources out there. Use them. These dropshipping courses, honestly, are get rich quick kind of people, just trying to make a quick buck off of you. So why pay for content that's already available for free?

Rhian (25:46):
Yes. Please, don't do it.

Kelly (25:48):
I once got that review about my book. Speaking of...

Rhian (25:53):
Also, did Harley write a book about this, or am I just inventing that in my head?

Kelly (25:58):
I don't know.

Rhian (26:01):
I might be spreading misinformation right now. Somebody at Shopify, a long time ago, when we wrote Shopify Empire about SEO, had written a book about dropshipping for Shopify. Keep in mind, this is six year old, seven year old knowledge, so you have to take all of it with a barrel of salt, because a lot of things have changed since then. Anyways...

Kelly (26:21):
If you Google "Shopify dropshipping book," there is a scary amount of content out there now, like eBooks being sold on Amazon.

Rhian (26:32):
Oh. Don't buy those. Or maybe do, if they're good.

Kelly (26:35):
Or maybe they're free. Maybe Kindle Unlimited has... I don't know. Oh, also, I'm going to link to this. Shopify has a blog that's The Ultimate Guide to Dropshipping.

Rhian (26:44):
Oh, perfect.

Kelly (26:45):
It's basically 11 chapters. So yeah, I'm going to... Use this. Use this. Shopify Dropshipping Guide. That's what I'll call it. All right. My next one, which I touched on very, very briefly before, is one of the things I see a lot of merchants get wrong is not being clear about shipping times. I know most people are not... They're wanting to say, "My products are made in the USA," and quite often, they're not. And they don't want to say where it's made, and so instead, they just ignore it. And then customer places an order expecting to receive a product in a reasonable amount of time, and six weeks go by and it's shipped, but there's no updates since then.

Kelly (27:37):
If you're ordering products that are dropshipped, no matter where they're coming from, state how long shipping is going to take. If you're doing print-on-demand, make sure you state that there is going to be a time upfront for printing and fulfillment before it ships, that it's not an immediate thing. You are not Amazon Prime. You do not have a warehouse you're shipping from. You do not have control over it. So make sure this is very, very clear on your website. And there's a way that you can do it that's not like, "Hey, we dropship everything, so you're going to have to wait a while." Obviously, there are better ways that you can phrase it. I'm just going for transparency here, to a level.

Rhian (28:20):
Yeah. I think that's fair. I also would like to make sure I clarify that Harley did not write a dropshipping book and I don't know where I got that in my brain from, so don't mind me.

Kelly (28:30):
It was a good try.

Rhian (28:31):
Don't mind me over here. I don't know why I'm like, "Yes. This absolutely happened." But yeah, I couldn't agree with you more, Kelly, that there's a line to walk and there's a way to communicate this in a way that is productive, that makes sense, and that achieves your objective at the end of the day.

Kelly (28:49):
Exactly. All right. You want to give the last one?

Rhian (28:52):
Oh yes. Make sure you have product reviews. Do not ignore them. Do not pretend that they are not there. In fact, there's a lot of data around if you have product reviews, and I believe the number specifically is five, you have an nth more power or likelihood of that product being sold.

Kelly (29:12):
Yep.

Rhian (29:14):
Even if they're bad product reviews. It's okay to have a one-star. I've got one stars. Lord knows I have one stars on my app, and that's okay, because I have a whole lot of five stars as well.

Kelly (29:26):
Yeah. I think we did an entire episode about this, or I did an email about it, or something. Content just blurs after a while. That's a nice way of putting it. People get suspicious when that see a product that only has five star reviews, so publish those negative reviews and respond to them politely.

Rhian (29:49):
I get suspicious if I see somewhere that only has five star review. I'm like, "How?" Being on the app side, I'm like, "That is just not possible."

Kelly (29:57):
Exactly.

Rhian (29:58):
You cannot make everybody happy, and that is okay. It's how you handle the next step, which we talk about. I feel like this is an episode where we're like, "Which we talk about in this other podcast episode that we're going to reference back to."

Kelly (30:11):
Which is which episode?

Rhian (30:14):
I think it's the after the sale customer service episode.

Kelly (30:18):
You're right. This is a recent one.

Rhian (30:21):
Yeah, this is a recent one.

Kelly (30:23):
How to create delightful customer services after the sale.

Rhian (30:26):
That's the one. That is the one.

Kelly (30:29):
Also, I just want to make a public apology to everybody. Speaking of things that are trash, it's our website and the archive of our episodes. For a developer, it makes me really sad, but I don't have time to do it.

Rhian (30:45):
We're going to be working on it this week, which is I'm going to be working on it this week, which means it might take a couple of weeks, because while I am in product, I'm on a different part of product.

Kelly (30:57):
Well, here's the thing. I mean, a couple of weeks is pretty great. Let me remind you that we've been rebuilding The Taproom website for over two years now.

Rhian (31:07):
It happens. Venntov just rebuilt our site. We just rebuilt our site, and we had marketing pages that were five, six years old, and you could tell. You know what I'm saying?

Kelly (31:18):
Things not to do.

Rhian (31:19):
Yeah. You're like, "Oh, this is definitely really old and embarrassing." And we've got bleeding edge tech in the background, and all you can see on the marketing side is just this awful bootstrap theme on WordPro. Gosh, it was just a nightmare.

Kelly (31:39):
Say that four times fast.

Rhian (31:41):
Bootstrap theme.

Kelly (31:42):
Bootstrap theme on WordPress.

Rhian (31:43):
Yes.

Kelly (31:44):
I got you. I got you. Okay. Yeah. So that is definitely not everything you need to know about dropshipping, but the good thing is we're linking to resources that probably contains everything you need to know about dropshipping.

Rhian (31:56):
Many resources.

Kelly (31:58):
This is a good list of resources this time. I'm excited about this.

Rhian (32:02):
I'm really excited, too.

Kelly (32:04):
How about we do some store shout outs.

Rhian (32:06):
Yes. I'm really excited about my store shout out this week.

Kelly (32:10):
What is yours?

Rhian (32:11):
Mine is Italic, like the sideways-

Kelly (32:14):
Not bold.

Rhian (32:18):
Yes. I'm like, "I definitely got my hand up."

Kelly (32:20):
Yes. Everyone can you angling your hand.

Rhian (32:22):
Yeah. I'm like, "You know. Like, Italic." So, here's why I love Italic. They're affordable. They're like Everlane, but less expensive with more cashmere, but they charge a subscription like Costco does. But okay, and this goes against my, you shouldn't be like Amazon, they also sell, besides apparel, they sell home goods, like flatware, which I've also bought. The navigation is really crisp, and clean, and clear. And the unboxing is good. It comes quickly. It's all powered by Shopify. It's just... Everybody check it out. I will say though, if I'm just, maybe Kelly, this is the next site we actually do a tear down of, because there some things on the website that aren't perfect, but they do a pretty good job. But I'm really just more stoked about their product, and what they're doing, and how they're changing retail.

Kelly (33:21):
You know what? I think that's... Yeah. I think we should... I think that'd be a good tear down to do. Remember when we used to do tear downs?

Rhian (33:32):
Yeah. We're going to start doing those again, but actually.

Kelly (33:35):
I need to actually make time on my schedule to do this.

Rhian (33:37):
Yes. Or I'm just going to drop into your schedule. I'm going to parachute in, just put a time block.

Kelly (33:43):
If you just send me a calendar event, it will stay there. I think that's a great idea.

Rhian (33:49):
So yeah. Everyone check out Italic. I'm really stoked. They're still a startup. They're still getting their feet planted in the ground. And if you like cashmere, because you're feeling fancy, they've got affordable, or as affordable as cashmere gets, cashmere. And I got two sets of flatware for like 40 bucks or 50 bucks, and I was pretty pumped.

Kelly (34:11):
That's not bad.

Rhian (34:13):
It's not bad. It's not bad. Kelly, but it feels really fancy, which I think is something to note. Everlane feels medium fancy when you get it. Italic is less expensive than Everlane, but feels very fancy when you get it. I'm not sure if that-

Kelly (34:29):
I like it. I got you.

Rhian (34:31):
Just rank ordering direct to consumer products on how fancy they feel when you get them.

Kelly (34:36):
What else is new?

Rhian (34:37):
Well, I don't shop at stores.

Kelly (34:41):
Yeah. Speaking of direct to consumer products, my store shout out this week I believe is pronounced Sovi. So the reason why I'm not sure is because Sofi is the student loan refinancing company, and this is S-O-V-I, so I'm just assuming it's Sovi and not so Sovi, but we'll go with it. So anyway, the product, that's what's most important. Also, we can have a whole conversation about making sure your name can be pronounced, or explain it on the website. So, it's alcohol removed wine. It's sparkling Rose, and it's quite tasty.

Kelly (35:22):
I ordered a box of it because of Andrea Hernandez, who posted about it on Twitter, and she's so bad for my budget, but she finds the coolest things to try. And so, I bought some and it was quite tasty. I mean, you could tell that it was not wine. It's alcohol removed wine. So I mean, it's wine with the alcohol removed. It does change the taste a little bit, but it was still good. Daniel and I had been drinking a lot more non-alcoholic things just to switch things up a little bit and not drink every single day, so it's nice to see what else is out on the market. Their website is really cute as well, and I've been getting their emails since purchasing, and it's a cute brand. Also, they have an FAQs page.

Rhian (36:11):
Perfect. Love it. Love it. Love it. I'm going to check it out. I want to try it too, because in my head, it tastes like Manischewitz, and that's such a visceral taste for a young Jewish girl. I'm 35. When I think of low ABV wine, in my brain, instantly I think of Manischewitz, and I'm sure it doesn't taste anything like that, so I need to order it so I know for a fact. Plus you got to love at D2C beverage company.

Kelly (36:44):
Oh, absolutely.

Rhian (36:45):
I'm in. I'm ordering right now. Ordering right now.

Kelly (36:48):
It's like Pokemon cards. You got to try them all.

Rhian (36:50):
You have to try them all. How else do you know which one's your favorite?

Kelly (36:53):
Exactly. All right. Let's wrap this up. Thank you so much for tuning in, and thanks again to our sponsors for supporting this episode. We have a YouTube channel. You can visit it at youtube.com/commercetea. I'm going to leave the comments at that. If you like our podcast, please leave a review on Apple Podcasts. Reviews make us happy, and we like to see them. You can subscribe to Commerce Tea on your favorite podcasting service. We post new episodes every Tuesday, so grab your book and join us then. We'll see you next week.

Rhian (37:23):
Bye-bye. ClockedIn is a time clock for Shopify. With ClockedIn, your team members can easily clock in and out of their shifts from anywhere. You can manage your team's hours as they work remotely with an intuitive interface that can be used from desktop, tablet, or mobile. Check it out at clockedin.io or in the Shopify app store.
 

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