An Introduction to A/B Testing and Acquisitions

Today we are joined by Jacob Garlick, the CEO of Neat A/B testing. We are going to be talking about the rapidly changing landscape of optimizing your store's theme and other conversion optimization tools.

We will also be chatting about A/B testing and the correct way to approach it.

Let's dig in!



Jacob Garlick




Mesa is an easy way to integrate any Shopify store with any eCommerce app or service. Mesa is the only automation platform designed exclusively for Shopify and Shopify Plus merchants. By creating workflows that carry out repetitive tasks automatically, merchants can focus on their business and create new customer experiences at scale. 

Mesa has a no-code workflow builder for any action your customer takes, such as a new order or product return. Leverage Mesa's built-in features to extend your connected apps. Set up email notifications, receive forms, schedule tasks, delay workflows, or even work with files to sync data with your back-office systems. Developers love Mesa too, since they can lift the hood on any automation to customize them for total control.

Even if you're unsure where to start, Mesa's library of workflow templates helps you get set up quickly with popular tasks common to growing businesses. Or contact their team of automation experts here to support you every step of the way, 24/7.



Win back valuable lost time for your support team. Gorgias has machine learning functionality that takes pressure off small support teams and gives them the tools to manage a large number of inquiries at scale. Gorgias combines all your different communication channels (email, SMS, social media, livechat, phone, etc.) into one platform and gives you an organized view of all customer inquiries. 

Their powerful functionality can save your support team hours per day and makes managing customer orders a breeze. They have allowed online merchants to close tickets faster than ever, with the help of pre-written responses integrated with customer data to increase the overall efficiency of customer support.

Their built-in automation also frees up time for support agents to give better answers to complex, product-related questions, providing next level which helps increase sales, brand loyalty, and recognition.



Every aspect of your website is a variable that could be impacting your businesses revenue. We all want to grow our business. When we make changes we look for that to improve our business. Maybe you add a new graphic here, new social proof on your product page there, maybe change your pricing, bingo. But... do you know if your new thing is helping or hurting you? 
Today, testing is a requirement in understanding what is and isn't working for your business. You don't need to be a rocket scientist to test. In fact we set up our first test in less than 10 minutes using Neat A/B Testing. After our test was live we saw a confidence level on each of our tests to know what is actually best for our business. How? They showed us the additional revenue per view for each variant! Give our friends at Neat A/B Testing a try today and start testing for your business. Head over to and start your 14-day free trial.



show notes.

  • Tell us about yourself
  • What is A/B testing?
  • Is there a certain merchant or audience size required?
  • How do you measure success of an A/B test?
  • Terminology
  • How many tests should I run concurrently?
  • Resources for learning how to A/B test
  • How to decide which tooling to use
  • What is M&A?
  • What does the early stage process look like?
  • When you're both interested, what happens next?
  • Store shoutout: SafeSleeve
  • Store shoutout: Vinebox
  • Store shoutout: Vacation
  • Where can we find you on the internet?


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