Ask Us Anything: Round 1

It’s Thanksgiving week for us in the United States and Black Friday for everyone, which means we’re doing things a little different this week.

We asked our audience on Twitter and Facebook for any questions you’d like us to answer on our podcast. This week, we’re bringing you answers to three of those questions.

 

 

sponsors. 

 

Octane AI
Octane AI enables fast-growing D2C brands to increase revenue and collect data from the marketing channels your customers use.
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show notes.

  • [07:51] Katie - Can you give us a hot take on FB shops / IG update?
  • [14:16] Deb - How should brands manage multi-channel customer support?
  • [16:15] Tall Seller - Shopify’s $9/month Shopify Lite has a Buy Button feature that they say can be used on WiX, Weebly, WooCommerce & Squarespace sites. Can that Buy Button specifically use their Shop Pay checkout?
  • [24:25] What are your top 3 must-have apps for merchants?
  • [27:29] Is Shopify Capital worth taking?
  • [32:53] Store shoutout: FLO
  • [34:48] Store shoutout: Partake Foods

resources. 

 

transcript.

Rhian (00:00):
It's Thanksgiving week for those of us in the United States and Black Friday for everybody, which means we're doing things a little different this week. We asked our audience on Twitter and Facebook for any questions that they'd like us to answer on this podcast. So this week, we're bringing you your answers to three of those questions. Let's dig in. Welcome to Commerce Tea, a podcast to help you succeed on Shopify. I'm Rhian.

Kelly (00:34):
And I'm Kelly. Grab a mug and join us as we talk about all things commerce.

Rhian (00:38):
Hey, Kelly, how can merchants leverage customer data to drive more revenue and increase retention? How could they create personalized experiences customers love?

Kelly (00:54):
I recommend Octane AI, the leading buyer profile platform for Shopify and Shopify Plus merchants.

Rhian (01:00):
How does it work?

Kelly (01:00):
Octane AI features a Shop Quiz, Facebook Messenger and SMS, and opt-in tools. Using the Shop Quiz, merchants can get to know customers with interactive questions. From product recommenders to gift finders, you can learn about a customer's needs, preferences, pain points, and more. This information gets saved into buyer profiles, and you can sync your buyer profile data with your Facebook Messenger, SMS, email and ad campaigns for personalized customer journeys.

Rhian (01:25):
What kinds of returns can brands expect?

Kelly (01:28):
Brands using the Shop Quiz have increased email signups by 16 times and driven a 28% increase in average order value. Facebook Messenger and SMS see 80 to 95% average open rates and drive up to a 20% increase in revenue. Better yet, Octane AI has plans for any size business and offers a 14 day free trial. Every plan gives you access to the Shop Quiz, Facebook Messenger, SMS, and opt-in tools. There are also plans available where Octane AI's experts will help you set up and optimize your tools for success.

Rhian (02:00):
It sounds great. Where can merchants go to learn more?

Kelly (02:02):
You can learn more, book a demo or try it free at join.octaneai.com/commercetea. Again, that's join.octaneai.com/commercetea.

Kelly (02:22):
Good morning, Rhian.

Rhian (02:24):
Good morning, Kelly.

Kelly (02:27):
I love this week because it's a three-day work week for me. We're doing a lot of work. We're an agency. We're doing a lot of work leading up to Black Friday, Cyber Monday. So I made Black Friday an official Taproom holiday.

Rhian (02:47):
Look at you. You're so nice. I didn't do that.

Kelly (02:51):
You're an app company. You don't have that luxury.

Rhian (02:56):
We have an app company that gets power-used. Yeah. It's going to get power-used, which is very terrible grammar, for the rest of the holiday season, starting now.

Kelly (03:10):
Starting two weeks ago.

Rhian (03:12):
Yeah. Starting, we've already scaled our servers. So yeah, I'm not as nice but fair. We talked last week about being in a code freeze. I think we're all in a code freeze. For those of you who don't know what that means, that means we're not writing any code. For me, that is no different than usual.

Kelly (03:31):
You're always in a code code freeze.

Rhian (03:36):
I'm in a perpetual code freeze.

Kelly (03:36):
It's a special place to be.

Rhian (03:38):
So what's one thing making you happy this week? I decided we're adding this in.

Kelly (03:45):
One thing that's making me happy this week is I am, we talked about this last week, but I'm making a full Thanksgiving dinner for just the two of us. That means we're going to have a lot of leftovers, and I'm really excited.

Rhian (03:57):
I hope you make a leftover sandwich.

Kelly (04:00):
I always make leftover sandwiches. I'm the one who will take two slices of bread, put turkey, put stuffing, maybe mashed potatoes if I'm feeling a little saucy and then put gravy on it-

Rhian (04:12):
If I'm feeling saucy! Okay.

Kelly (04:14):
... and eat it.

Rhian (04:15):
Question, and this is a stuffing question. What kind of stuffing do you make? I know this a hot button topic in U.S. culture.

Kelly (04:26):
I've made it... Well, I have not made it at all, so this is going to be fun. Usually, my family growing up always used that bag stuffing and added sausage and herbs to it. One of my exes, his mom would make the entire thing from scratch. We would literally pull apart the bread to break it apart. But big difference is that we always made stuffing as in it's stuffed in the turkey. Something that's really popular in the south is dressing, which is like casserole stuffing, which is not true stuffing. That is a hill I will die on.

Rhian (05:05):
That is a spicy take.

Kelly (05:07):
Oh yeah. I'm sorry, but you can't call something stuffing if it's not stuffed in something.

Rhian (05:12):
So, our house is gluten-free because my daughter and I are celiacs, which is very important for those of you listening if you ever want to send me food.

Kelly (05:22):
Just send it to me instead.

Rhian (05:23):
Yeah. [inaudible 00:05:24] It has to have no gluten in it. But growing up, my mom was that rip apart make everything from scratch. She's very much that person. For Canadian Thanksgiving, I made, Trader Joe's does gluten-free stuffing in a box, so I did that. But now I'm doing, Methodology, which is the food delivery service, is doing a croissant [foreign language 00:00:05:52] really boujee stuffing as gluten-free, and I was like, "I'll do that."

Kelly (05:56):
That's fancy.

Rhian (05:57):
So I'm not making it at all. I'm heating it up in my oven. They're also making my cranberry sauce. It's cranberry cardamom sauce. Also, my daughter is the only person who has cranberry sauce. I know.

Kelly (06:10):
That sounds amazing. So, you want to hear my recipe for cranberry sauce?

Rhian (06:15):
Yes.

Kelly (06:17):
The ingredients are cranberries, sugar-

Rhian (06:21):
Sugar.

Kelly (06:21):
...and orange juice.

Rhian (06:23):
And you just, on the stove top, right?

Kelly (06:26):
Yep. And then you just wait for the cranberries to start popping and that's it. That's all I got to do. I mean, you should probably use the correct amount of sugar, which I recommend Googling, but...

Rhian (06:35):
[inaudible 00:06:35] amounts. So yeah. So that's, this week, one thing that's making me happy this week, besides I'm going to eat so much food and make some good pies, are I have a sparkly sippy cup thing that I'm really enjoying because it makes me happy. I like sparkly things, which is weird because I wear all black. That's kind of my thing. But then all of a sudden I'm very bullish on glitter.

Kelly (07:01):
I love that. I feel like you... Is this also a Gen Z thing? Are they super into glitter? Because I feel like this would be something that rubbed off from your daughter.

Rhian (07:12):
Maybe, because I have glitter eyeliner on right now, even.

Kelly (07:15):
That's so cute.

Rhian (07:16):
I know. I love it. I'm a big fan of it. I just got another color sent to my house. So yeah, glitter is making me happy this week and I think that's great.

Kelly (07:24):
I love it.

Rhian (07:25):
Yeah. So, we asked our listeners/people on Twitter and Facebook to ask us anything about commerce.

Kelly (07:37):
Anything at all.

Rhian (07:38):
Yes. We got some takers.

Kelly (07:41):
We got some takers, and so we're going to use this episode to talk through those and then we're each going to ask each other one question to close things out.

Rhian (07:49):
Perfect.

Kelly (07:51):
So, our first question came from Katie and she asks, "Can you give us a hot take on Facebook Shops and the Instagram update?" So, if you're not aware, a recent update happened with Instagram that completely changed the layout and broke what is the traditional muscle memory for tapping on your notifications, and now it takes you to Shop. They moved the create button up to, everything's up to the top right. I know exactly why they did this, because they're wanting to turn it into a more of a commerce platform. I also hate it.

Rhian (08:31):
Doesn't it just link out to a Shopify store most of the time?

Kelly (08:38):
Stop. Here's the store. View on website. Yeah. Everything's view on website, so it's taking you-

Rhian (08:45):
It's not embedded, right?

Kelly (08:47):
No, it depends on the store. Because I got one for Shop Dress Up, which is a boutique, and I can tap buy on Instagram and I can literally shop on Instagram.

Rhian (09:03):
What backend are they using? Do we know the answer to this?

Kelly (09:06):
It's probably the Facebook Shops.

Rhian (09:08):
I don't know why I always thought Facebook Shops was just Shopify. Maybe it's because I'm old enough to remember when it was.

Kelly (09:17):
I would tell you, but I can't tell because it doesn't tell me. I have to fill out the checkout form.

Rhian (09:25):
Interesting.

Kelly (09:26):
These are the things that we should probably know working in commerce, but I don't usually shop on Facebook and Instagram. There's some really cute clothes on here, though.

Rhian (09:39):
Okay. So, I'm looking. I'm shopping online. Okay. Oh, this one's one when you have to view on the website and this website is a Shopify website. Interesting. So we don't know fully, is the answer.

Kelly (09:51):
So I just pulled up a blog post just to see. Because they have a list of stores that are testing it. This looks like it might be a little old. Oh, yeah. It's from March of 2019. Wow. Better days. So it doesn't actually specify. It just says that it's in closed beta and you can check out directly on your store or check out directly on Instagram. Sorry.

Rhian (10:16):
Oh, okay.

Kelly (10:17):
[crosstalk 00:10:17] Instagram business.

Rhian (10:18):
I found Nike Swim I can check directly out. Add to cart. Those [inaudible 00:10:23] are huge. Okay.

Kelly (10:25):
So, my thought was, "Okay, so it depends." Because I found it. They have multiple platform partners. So across all of the... A lot of these things allow some kind of set up there, Shopify being one of them.

Rhian (10:40):
Got it.

Kelly (10:41):
Which is funny, because I don't actually see the Shopify logo on there. [crosstalk 00:10:44].

Rhian (10:44):
But I feel like Good American, they're on Shopify.

Kelly (10:46):
Okay. Okay.

Rhian (10:49):
And you can add to cart natively within Instagram.

Kelly (10:57):
Now, it's important to note though, because earlier this year, which is funny... Oh no, this is May 19. Just kidding. Never mind. It's not that funny. I just can't read. Shopify did announce Facebook Shops. It was Toby and what's his face from Facebook.

Rhian (11:13):
Mark Zuckerberg.

Kelly (11:14):
Thank you.

Rhian (11:18):
What's his face! Zuck.

Kelly (11:18):
Zuck. Yes. They did a joint stream talking about the launch of Facebook Shops, which again just allows you to shop directly. It does have a shop by integration, so everything stays in sync with the Shopify store and all that goodness. So, I'm just scrolling through. I can't believe I forgot Mark Zuckerberg's name.

Rhian (11:41):
I don't even know if we have a hot take. I mean, the hottest of my take would be, it would be cool if, in this omni-channel buying experience, if you didn't have to bounce out and it was all embedded.

Kelly (11:55):
Yeah. That is a good take.

Rhian (11:58):
Because the more bouncing around is... Yeah, that's my hot take, is I really like that on Good American, I can add to a cart. However, I'm looking on Good American, they have a select size option. The sizes are zero, one, two, three, four, five, six, seven. Clearly they're using a different size metric than I'm used to, and I don't know what the sizes are.

Kelly (12:21):
This is my problem with these micro shops because if you don't have that additional product information, the size charts and things like that, it's hard to make a purchase decision.

Rhian (12:34):
[crosstalk 00:12:34] no idea.

Kelly (12:34):
If you're selling really basic things that have no actual options, no variance, that are just like, "I want to buy a potato." I don't know why I keep on using potatoes as examples in all of our episodes, but it's happening. Let's say I want to buy four potatoes. I don't need to buy a size medium/large, will this fit me because it's a potato. I'm just going to eat it. So, that'd be a better example of actually using one of these micro shops. But my hot taste is Instagram needs to not fool me with my muscle memory. I really don't appreciate it.

Rhian (13:05):
Yeah. Again, my hot take is, if you're going to embed like this-

Kelly (13:11):
Actually embed it.

Rhian (13:13):
Yeah. Actually embed it. Make sure that you have your sizing information surfaced. For instance on Nike Swim, swim sizes are pretty standard. If you're a swimmer looking for a competitive swimsuit that's standard. But if I'm looking at a jumpsuit, I don't know. I still... I'm actually.... I even went to their website. I think this is Khloe Kardashian's company. If you're listening to me, call me because I don't understand your sizing. Okay, now I see a size guide. There's a size guide, but it's kind of hard to see it. It's small and to the right. So, I've had to now get off to my desktop off of Instagram. This is defeated the purpose of Instagram shopping.

Kelly (13:55):
Yeah. We've lost it at this point.

Rhian (13:58):
That's my hot take is, what is happening?

Kelly (14:01):
Honestly, it's not an area that I'm super familiar with because I just don't spend any time doing social for our clients, and I don't personally shop on Facebook and Instagram. But that was the question and we gave an answer. All right. Question number two is from Deb. "How should brands manage multi-channel customer support?"

Rhian (14:22):
With a customer support tool.

Kelly (14:25):
Yeah. Do you know what my favorite-

Rhian (14:27):
My favorite is Help Scout. What's your favorite?

Kelly (14:29):
My favorite is Gorgias. So see, you just got two suggestions from us. We didn't even agree, and it's not like this episode is sponsored because it cannot, or at least it's not sponsored by either Help Scout or Gorgias.

Rhian (14:42):
No. So, I mean it's important to note that because we're an app company, right? We need to have... I mean, this would work for omni-channel as well, but we have multiple apps. They need to live under one area, so my customer support team can then go in, they can assign tickets, they can make comments on tickets to see where we're going and what's happened so far and everything like that. So, I really like it. And then as someone in leadership, it gives metrics on how they are doing as well.

Kelly (15:16):
I love those metrics. Not that I have sales people or customer support people, but I've seen merchants who use Gorgias and I can see those metrics. You get so much good information. One of the really important things for, well, one, by using one of these tools that exist and putting everything under one roof, it means that you have fewer touch points that the customer service reps have to actually pay attention to, and there's a lot less that can actually slip through the cracks. Second, all of that data gets combined under one customer profile. So, you're always able to see history of talking with a customer and you're able to record notes. If they call in and ask a question, you can pull up those notes from before, even when they're chatting with you via the live chat on your site. So, just give you two examples. Help Scout is helpscout.com. Gorgias is G-O-R-G-I-A-S.io.

Rhian (16:10):
Phenomenal. What's our third question?

Kelly (16:15):
Our third question is from Tallseller on Twitter. "Shopify is $9 a month. Shopify Lite has a buy button feature that they say that can be used with Wix, Weebly, WooCommerce, and Squarespace sites. Can that buy button specifically use their Shop Pay checkout?" That's a very good question, and I want to split this into two answers. First. What is this mysterious $9 a month plan? That's not directly advertised in the pricing page. Second, how does Shop Pay work? So the first one, the Shopify Lite plan is basically being able to use all of Shopify as transactional, like the actual checkout, and also create these buy buttons so you can still use Shopify's backend to run your store. This usually means that your store is hosted elsewhere. So that's, maybe say you have a WordPress blog and you want to embed some buy buttons to let people purchase items directly on the blog post, but you don't want to have a full storefront.

Kelly (17:16):
This would be a really good example of using Shopify Lite plan, which is only $9 a month. Now, if you want your storefront to exist on Shopify, where you can actually select a theme and customize it and all of that, install the apps and make use of all the fun customization that you can get with Shopify apps, then you need to upgrade to a plan that's not Lite. So, anywhere from 29 a month basic all the way up to Shopify Plus. So, the Shopify Lite plan definitely has its perks. I don't personally have anyone who's actively using it right now. I considered using it for my own business, for my ebook Start Freelancing Today, but I ended up just going the storefront route anyway. The second part of that question is about the Shop Pay checkout. Oh, before I get into that, the buy button is something that you get access to on any Shopify plan.

Kelly (18:09):
Basically what this is, is it is a button for a specific product that allows customers to purchase that product on any website whatsoever, and it takes them to Shopify's checkout. So you can make use of this buy button regardless of whatever Shopify plan you were on. Now I mentioned my store, Start Freelancing Today. That's startfreelancing.today if you want to see it. That's actually the URL. I'm using the buy button everywhere where you see buy now or check out. I'm not actually going through the add to cart process because I only have, well, I now have three options for products, but you're only going to buy one of them. So, that's the way I circumvented that process to skip the extra cart review page or the product page. I just have everything on one single page.

Kelly (18:55):
Okay. So, Shop Pay. Shop Pay, I am 95% confident this is the answer here. Shop Pay is available for anyone who's using Shopify Payments for checkout. So, Shop Pay is the expedited, faster checkout process where your credit card gets saved, your address gets saved and you can really quickly just go through the order. Shopify Payments is what Shopify uses to actually process the credit card transactions. So, this is basically a rebranded Stripe. A lot of stores are already using Shopify Payments because you also get the benefits of using Apple Pay and Google Pay and all of the one-click accelerated checkouts. So, pretty handy. So, I'm 95% confident that if you, as long as you're using Shopify Payments, even on the Lite plan, if you enable Shop Pay as an option, that you would be able to check out with Shop Pay.

Rhian (19:52):
I don't disagree with anything you said.

Kelly (19:55):
I know I just spoke for a long time, but there was a lot to cover.

Rhian (19:58):
I agree. I agree. I agree. It's important to know that the only time... There are exceptions to being able to use Shop Pay checkout, and that is if you sell certain types of products.

Kelly (20:14):
Can you go through some examples?

Rhian (20:15):
Yes, I can. Any cannabis product. Or I would call it, so I come from banking and we would call them vice industries because we also couldn't bank them. So, the reason why most merchant card processors, which is what Shopify Payments is, can't check this out is because it's not allowed by federal banking institutions. So, there's layers to this, but cannabis is always out. Oftentimes anything sex-related is out. I'm trying to think of what else is considered vice.

Kelly (20:52):
Weapons.

Rhian (20:53):
Yeah. Weapons. I always think of Vice Squad from TV. If they would be trying to come after you, it's very difficult to find a payment processor that will process for you. I'm not saying it's impossible, but I'm just saying it is difficult.

Kelly (21:11):
Shopify actually has this listed somewhere on their... I don't know if it's on their FAQ's or if it's deeper in the... Shopify Payments requirements. Maybe that's it. Prohibited businesses. Here we go.

Rhian (21:28):
Yeah. Gambling. That's going to be one.

Kelly (21:30):
"Some types of businesses and services are not permitted to use Shopify Payments. To see whether you could use it..." It depends on the country as well.

Rhian (21:39):
Yeah. Yeah, because like I said, the United States, because cannabis is not federally legal, it's not federally allowed at the banking level.

Kelly (21:48):
So, you can not do investment in credit services, so you can't use Shopify Payments for mortgage consulting or credit repair; money and legal services, so wire transfers and money orders; virtual currency, so-

Rhian (22:04):
Crypto coin.

Kelly (22:04):
... crypto mining equipment. Yep. Digital wallet, things like that. And then what we were talking about before, so those were the more financial side of things. So, adult content and services. You can't pay for escorts using Shopify Payments or gentlemen clubs or topless bars or strip clubs.

Rhian (22:21):
Or accoutrements.

Kelly (22:24):
Yes.

Rhian (22:25):
I don't know how else to say it. Like sex toys. I don't know.

Kelly (22:28):
Or sex toys. Yes. They call it sexually oriented items. And then in parentheses, "For example, adult toys."

Rhian (22:36):
Oh, okay.

Kelly (22:38):
Other topics, counterfeit and unauthorized goods, obviously.

Rhian (22:41):
Oh, yeah.

Kelly (22:42):
Yeah. Gambling, as you mentioned intellectual property or proprietary rights infringement to be, again, obvious. Regulated or illegal products or services. So tobacco, e-cigarettes, e-liquid online pharmacies, prescriptions, anything that's toxic or flammable. So, fireworks and explosives, you can't sell. Once again, you can not sell weapons or munitions, and I think that's it. Yeah.

Rhian (23:08):
I think that's it. That's an exhaustive list, but-

Kelly (23:13):
Oh, I missed one really important one.

Rhian (23:16):
What's that?

Kelly (23:16):
MLMs can't use Shopify Payments. Multilevel marketing, pyramid schemes, network and marketing and referral marketing programs. Boom.

Rhian (23:25):
Oh, what a shame.

Kelly (23:26):
Oh, darn.

Rhian (23:28):
But I will say, so we answered the, can the buy button specifically use the Shopify or the Shop Pay check out. Obviously, we just give a lot of examples of what can't be used by Shopify Payments. Doesn't mean you can't use Shopify if you're in those industries. Actually, a lot of our users for SEO Manager are in what we consider vice industries, and the reason why is because you can't buy ads in those industries. So, you can't buy Google ads. So it's really important to, if you're in one of those industries, to rank organically.

Kelly (24:01):
That's interesting. Okay.

Rhian (24:02):
Because you can't buy ads.

Kelly (24:04):
Yep. That's a good point.

Rhian (24:06):
Facebook won't let you.

Kelly (24:07):
You have a little bit more work to do.

Rhian (24:08):
You've got a lot, yeah, a lot more work to do, and you've got to find a payment processor who will take you, but there are payment processers that will take you.

Kelly (24:14):
Yeah. Okay. So, those are the three questions that we decided to answer for this episode, and now we're each going to ask each other one question,

Rhian (24:25):
Kelly, I go first. What are your top three must have apps for merchants?

Kelly (24:32):
So, I already mentioned one and that's Gorgias, or basically any kind of customer support app. So, don't make your customers depend on email to reach you. Offer live chat or something to expedite the buying process and answer those quick questions that could be conversion killers if they don't have answers to them. So, I personally am a big fan of what Gorgias does. I love that everything is under one roof and you can use their live chat that syncs in with all the email and everything else, Facebook, Instagram, all of the things. So, definitely that's on my list. Second, an email service provider for email marketing. My personal favorite is Klaviyo. I always talk about how much I love Klaviyo. I feel like it was built for e-commerce. It is very smart. Their data science team does some really awesome things with being able to predict the date of next purchase, for example, and you can get really creative with the data that you're actually sending over in how you can use Klaviyo to really segment your audience and send targeted emails that are actually going to convince a customer to place an order.

Kelly (25:43):
Number three, a Shopify reviews app. Absolutely necessary to be collecting this social proof. I've always listed some of my favorites on other episodes, so I will do the same thing here. If you're zero budget, don't want to pay for an app, Shopify's Product Reviews app works just fine. It's no frills. They can leave reviews, and that's really the end goal here. If you do have a little bit more to spend, I really like judge.me. Their Awesome plan, which is their highest level paid plan, is only $15 a month and allows you to do a little bit more customizing. If you want to go further than that, I really like Okendo, which is okendo.io, I think. I'm pretty sure. Yeah, I'm pretty sure. Anyway, what's really cool about Okendo is that you can really customize the questions that you're asking as well.

Kelly (26:35):
So instead of just saying, "Leave a review for this product," you can say, "Does it fit?" or, "Are you buying this as a gift for somebody else?" Or if you're buying... Let's say you're selling ski apparel. You can ask questions for what is your skill level? So, if I'm an amateur skier, I'm going to say that versus I'm a professional skier or I ski every weekend or whatever. My advice as an amateur and how I review a product is going to be very different from somebody who is much more professional who's reviewing the products. So, that's why I love being able to collect this additional information. Also, again, you can send this information over to Klaviyo and segment the audience, because now you know that they're more professional or more amateur. So, all kinds of fun things to take into consideration when you're working with these apps. So those are my recommendations, Gorgias, Klaviyo and let's go with Okendo.

Rhian (27:25):
Phenomenal, phenomenal.

Kelly (27:27):
My turn.

Rhian (27:29):
Yay!

Kelly (27:29):
So, you have a background in banking-

Rhian (27:33):
I do.

Kelly (27:34):
... and so my question for you is, is Shopify Capital worth taking?

Rhian (27:39):
Yes, it is. I also want to clarify, I was a business banker for quite some time-

Kelly (27:43):
Quite some time.

Rhian (27:44):
... so I'm very familiar with how difficult it can be to secure a line of credit or to secure any kind of a net 30 net 60 type credit as a small business. I was a business banker during the recession, the great recession, and so we're obviously seeing similar patterns right now in terms of the economy, and we're also seeing those patterns reflected in credit restriction and in banking. So right, banks like to tell you to no, and the reason why is because they're looking for risk, right? They are underwriters who are looking for ways that you may fail. So, the challenge then becomes, especially when we're seeing, unfortunately, so many businesses shutter, banks are less likely to extend you credit because you are inherently more risky. Yeah, you do co-signed, right?

Rhian (28:45):
In the olden days of business credit, your business signs the loan, not you. You didn't personally guarantee the loan. Now we all personally guarantee our business loans. That's just how it works. But it is hard to get business lines of credit. There are banks closing business lines of credit. There are banks refusing to extend any more business lines of credit. That's a really long way for me to say, if Shopify Capital is offering you capital and you need it, take it. Now, I am not a fan, though, of taking credit just because it is extended, okay? So-

Kelly (29:25):
Very important point to make.

Rhian (29:27):
Yeah. It's just like, right, when you're buying a house, or for those of you who haven't bought a house, when you buy a house, you're going to find out, "Okay, I make X amount of money. I can afford Y amount of house." You shouldn't take the whole amount of house.

Kelly (29:43):
Right.

Rhian (29:43):
Right. Okay. Same concept, apply that to business credit. Just because you can, doesn't mean you should. However, Shopify Capital. I have several friends who are Shopify merchants, has been business saving for them. So, that means you've got a net 30 out and the person is slow to pay and all of a sudden you're down and out for a while. Or you have to go and you have to buy goods to make your end product, right? But you don't have that money in yet because someone didn't pay their bill. This is a pretty common issue, right?

Kelly (30:21):
Yeah.

Rhian (30:21):
You're cashflow weak. A lot of businesses are cashflow weak. That is very typical when you sell physical goods is to be cashflow weak. If Shopify Capital can give you that extra five, 10, $15,000 buffer, take it. Or 50,000, 100,000. If you're using it to scale, just make sure you're accepting it at an appropriate time. But I know Shopify Capital is easier to qualify for than a lot of other business lines of credit.

Kelly (30:50):
There's literally nothing you need to do. That's the beauty of it. There's no application process.

Rhian (30:54):
No, because they see how much you're making. And that's how they pay themselves back is from that. So, this is a very long answer for me to tell you all the ways that traditional banks can tell you no, and why you should say yes to Shopify Capital.

Kelly (31:12):
Yeah. I should probably specify. It's not that there's no application. There is an application, but you're prequalified. If you're eligible for funding from Shopify Capital, you'll see a pre-qualified amount right in your Shopify admin. So you can see exactly and they usually provide you with three options with three different payment terms as well, so you can choose whatever you need at the time. Shopify Capital is available, I think, in the U.S. for loans, U.S. and Canada for cash advances, and then there's something in the UK, as well. So, they've expanded outside of the U.S. now. It is a cash advance as well. So, expanding the availability of it, which is really great.

Rhian (32:00):
Yeah. I should say, so cash advance and when I say line of credit, those are interchangeable in bank language, but in human language, they are not. It's like developer talk versus non-

Kelly (32:22):
Non-developer talking. Yeah.

Rhian (32:24):
Yeah. So, yeah.

Kelly (32:25):
It's a very rare thing.

Rhian (32:26):
So yes, Shopify Capital is worth taking. Speaking of money, I don't know, I can't segue into this-

Kelly (32:35):
I love your segues because you get concerned about your segues and I'm just like, "Speaking of something entirely unrelated, now we're going to move on." I just own it.

Rhian (32:49):
So what is your store out of the week?

Kelly (32:53):
So, my store shout out this week is a company called Flo. The website is F-L-O-vitamins.com. They make, it's the first ever PMS gummy vitamins. I'm on my second month of actually consuming them, and they say it takes two months for them to actually start seeing the difference in everything, but they're really tasty. So after lunch, I always have my adult gummy vitamins and then I have my Flo vitamins and it's a little treat after I finish lunch every single day. It's my fun little thing. But they're made with natural ingredients and everything. They're vegan-friendly, gluten-free, non-GMO, they're made here in the U.S., so all kinds of great things there, but I love their very... They only...

Kelly (33:46):
This is a really good example of a single product website. They're not selling a bunch of different things, so how do you really put a single product front and center? That's really what they're doing. Their shop link takes you to the one product that's available, and it's a simple subscribe and save, buy two months supply, buy a one month supply. So, you can easily figure there are fewer clicks that you have to get to to actually place an order, which is really important when you're already only selling one item.

Rhian (34:14):
Well, every time we're talking about clicks, the fewer clicks to sell an item, I always think of, how many licks does it take to get to the center of the tootsie pop.

Kelly (34:23):
Aw, I miss those commercials. Maybe they're still on. I don't know. I just don't watch TV.

Rhian (34:28):
I don't think-

Kelly (34:29):
Like, real life TV.

Rhian (34:29):
Yeah. I was going to say, "I don't think so," but then I realized we don't have real TV on here, so I don't know.

Kelly (34:36):
They're also a really great example of a site that does a good job on desktop and on mobile, if you want to see a good interchangeable experience there. So Rhian, what is your store this week?

Rhian (34:48):
My store this week is Partake. What it is, it's partakefoods.com and they make cookies. What's great is you know how they know what they make because they tell you really pronouncedly with great contrast. Super delicious cookies that are also gluten-free, vegan and allergy-friendly.

Kelly (35:15):
I love it.

Rhian (35:16):
Their store is super duper cute. It talks all about the ingredients that they use. They have expandable out. You can hover over their ingredients, and it'll tell you more about why those ingredients are healthy. It has cookbooks. It talks about... Oh, it's just really great. I'm really a big fan, so that's my store of the week.

Kelly (35:41):
Awesome. I'm going to include both of those in the show notes so you can access them, and that's it for this week. So, we kept it a little bit shorter this week so you can get back to dreaming about eating all the turkey or prepping for Black Friday or whatever it is that you're doing right now. So, thanks for tuning in and thanks again to our sponsors for supporting this episode. You can visit our YouTube channel, which we do fun, friendly Shopify store tear downs every Thursday. You can find us at youtube.com/commercetea. If you liked this podcast, please leave us a review on Apple podcasts. Reviews make us really happy usually, preferably if they're positive reviews, please. Small details. Lastly, you can subscribe to Commerce Tea on your favorite podcasting service. We post new episodes every Tuesday, so grab your mug and join us next week. Good luck on Black Friday.

Rhian (36:37):
Woo!

Rhian (36:37):
ClockedIn is a time clock for Shopify. With ClockedIn, your team members can easily clock in and out of their shifts from anywhere. You can manage your team's hours as they work remotely with an intuitive interface that can be used from desktop, tablet or mobile. Check it out at clockedin.io or in the Shopify app store.

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