Finding new opportunities in busy markets

Today we are joined by Elise DeCamp, VP of Acquisition for WeCommerce. We're gonna be chatting about the evolution of commerce, acquisitions, and the power of community.

Let's dig in!

 

 

guest.  

Elise DeCamp

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show notes.

  • [03:40] There's a Shopify space in NYC
  • [04:52] Meet Elise
  • [07:03] What is an acquisition?
  • [08:05] Elise had an exit
  • [11:31] Evolution of needs driven commerce
  • [23:29] Shopify Community
  • [30:15] Store shoutout: Ruggable
  • [33:10] Store shoutout: Peloton Apparel
  • [36:06] Store shoutout: Vuori
  • [38:51] Where can we find Elise on the internet?

resources. 

transcript. 

Rhian 0:00
Today we are joined by Elise de Kamp VP of acquisition for WooCommerce. We're going to be chatting about the evolution of commerce acquisitions and the power of community. Let's dig in.

Welcome to Commerce Tea, a podcast to help you succeed on Shopify.

Kelly 0:20
I'm Ryan. And I'm Kelly. Grab a mug and join us as we talk about all things commerce.

Rhian 0:30
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Kelly 1:32
every aspect of your website is a variable that could be impacting your business's revenue. We all want to grow our business and we may change in the hopes of seeing our business grow. Maybe you add a new graphic here new social proof on your product page there, maybe change your pricing. But do you know if this new thing is helping or hurting you? Today, testing is a requirement understanding what is and isn't working for your business. You don't need to be a rocket scientist test. In fact, I set up my first test in less than 10 minutes on a client store using neat A B testing. After the test was live we saw a confidence level on each of our tests to know which is actually best for the business, how they sort of see additional revenue per view for each variants. Give her friends that need a be testing twice a day and start testing for your business. Head over to try dot neat AB comm slash commerce dash t to start your 14 day free trial. Again, that's try dot m e@ab.com slash commerce dash T.

Rhian 2:29
Hello, good morning. How are you?

Unknown Speaker 2:32
I am great. I just love spending time with you guys. This is so fun.

Rhian 2:36
We love spending time with you. Hopefully we'll get to see you in the city. So nice. They named it twice.

Kelly 2:43
Absolutely. It's alive. It's alive.

Rhian 2:47
I'm so happy to hear that. And Shopify just opened a location there. Yeah.

Kelly 2:50
Have you seen it yet?

Unknown Speaker 2:52
No, I haven't seen it yet. I actually was just emailing someone there today. And I was like,

Kelly 2:56
I really want to go to go and I know report back

Rhian 3:00
to us. We want to know,

Unknown Speaker 3:02
I know. I know. I've read Where is it? Is it like me? I should know this right? I don't know the wrong person that I can

Rhian 3:09
text somebody to find out? Yes. Like reaching for a phone a minute to find out the answer. So we know so for those listening shop. If I opened a I want to go to like a retail space. That's not really the right the right word. It's a it's a lounge. It's a learning area. It's somewhere to gather. They have one in LA right now in the arts district. And they also

Kelly 3:39
Soho,

Rhian 3:40
Soho and they That's right. That's they opened another location in Soho in New York City. And I'm so excited. If the team in New York is anything like the team and I lead the team in LA is absolutely fantastic. Like I said, it's in downtown LA is a place called the row. It's not reopened yet, but it's going to be reopening soon. There's like lots of good restaurants and stuff out. I go there. Can you tell I'm like pre COVID I went there a lot. And I spoke a lot. I moved to my mouth and I talked about SEO.

Unknown Speaker 4:10
So yeah, there's great events that this one in New York as well. I was like

Kelly 4:14
yeah, coming up looks amazing. I've got a couple community events coming up in September and then they have workshops about like 16 then listen to the end of August. So you can go in and attend a workshop anything from like photography shop by marketing, building pages, shipping brand fundamental Shopify analytics, it's covering all kinds of really cool things. If you do want to learn more, we'll put the link in the show notes, but it's also ny.shopify.com.

Rhian 4:41
Okay, I believe in y'all, y'all can do that. Okay, so anyways, like I said, at least it's from New York City, and tell us who you are, what do you do, etc.

Unknown Speaker 4:52
So I lead acquisitions that we commerce, which is a remote company, I'm actually the one we just brought on someone else. In New York, which is really exciting to be on the data side, but we acquire sort of Shopify ecosystem businesses, software, businesses, service businesses, and the agency and theme space. And we actually just announced an acquisition last Friday of archetype themes, which we are really excited about. So we're, we're a big happy family over here in the Shopify sort of world.

Kelly 5:27
Yay, archetype themes are some of my favorites to use with my clients. So merchants if you're looking for a new theme,

Rhian 5:35
super fast, highly recommend. Yeah, fan tastic. Congratulations on that acquisition, that is a great get. That is such a great get. So when you say you're the VP of acquisitions, talk to me like I'm five. What the heck does that mean? What does that mean? Yeah.

Unknown Speaker 5:56
So that means that I am working with founders on sort of their financial investment strategy. So I have been a founder before. And I have sold a business. And so what that means is we are looking to build a portfolio of great sort of e commerce software enablement, tools, so things that will help any brand sell on Shopify. So that could be sort of themes, which are very important to make your website look beautiful, that can be review software that helps you collect sort of reviews from your customers, anything that's going to make your life easier as a brand we want to bring into our sort of ecosystem. And so my job is to be founder facing and to talk to founders about what that could look like, and sort of work out something that would make sense for them. So it's very broad, because that can mean many different things.

Rhian 6:57
But that's awesome that it's very broad, because I don't think that everyone's acquisition plate is as broad.

Unknown Speaker 7:03
Fair, totally fair, that I do think that is one of our benefits is that we do this, I've probably talked about this before. But we have this like, backwards first approach of like, I meet a founder, I think they're incredible. I want to work with them. We sort of say I say like, what can we do to do that? Like, is it a small investment? Is it like, you know, buying the majority of the business like, what what do you want? What can we do? Cuz I like you.

Rhian 7:35
Love that. I like you and you do rad stuff. Let me give you some money. Please. Take some of your business. Like it's not just like, giving you money. It's a little bit of a trade off. Yeah. That's awesome. And so you said that you had an accident ecommerce moment? moment. Can you talk about that? I love it. That's your Real Housewives of New York is a moment. Moment. Yeah, I

Unknown Speaker 8:05
was I was a brand I had a calm marketplace called Ocelot market. And we sold artists and made products from around the world. So it's still exists to this day. But if you are looking to understand a bit more about like the artisan culture in Kenya, you go to the website, you go to Kenya, and you'll see the types of products that are made there. And you'll be able to see the story behind them, who makes them kind of like, like a smaller version of like Etsy, or like Amazon handmade. There's, there's actually now like many sort of different sort of marketplaces for this type of thing. But yeah, so I launched that a few years ago, and realize how incredibly hard it was to have a retail business. And it was, but yet it was the best thing I've ever done. I loved operating this business. I built a small team in Brooklyn. We held inventory there, it was, like a little our little warehouse. And it was great. It was a great experience. But it was incredibly hard. And I think one of the things that I learned is like,

Kelly 9:12
you know, starting business hard running, this

Unknown Speaker 9:14
is hard. selling a business is really freakin hard. And people don't quite talk about it enough. And I'm really happy that there is a bit more of a movement now towards these conversations of like, what what is your plan outside of like raising venture capital? There's many different ways to go about it. And, you know, it takes a village and a team to sort of

Unknown Speaker 9:38
help with that process. So

Kelly 9:40
it's something that both Ryan and I are. We love talking about because both of our businesses are bootstrapped as in like our individual business, and then our new super secret business is also bootstrapped. So it is bootstrap. Yeah, we do. Yeah.

Unknown Speaker 9:59
I mean, I I feel the same way my parents had bootstrapped businesses but they just called the businesses factors.

Kelly 10:05
Yeah, it wasn't really a label applied. Yeah, yeah. Yeah. So I love it. I

Unknown Speaker 10:10
mean, I think it's it's freakin hard. It's really hard. But it's so worthwhile. You know, you don't really have to have to sort of answered anyone you get to sort of call the shots and it's difficult but it's so worthwhile to do that.

Kelly 10:24
Hey, ran What can I do to help my support team be more efficient?

Rhian 10:27
I recommend gorgeous, gorgeous combines all your communications channels, including email, SMS, social media, live, chat and phone until one platform and gives you an organized view of all help requests. This takes your support team hours per day, it makes managing customer orders a breeze. Sounds great. What

Kelly 10:48
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Rhian 10:48
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Kelly 11:12
This sounds like a great way to also increase sales and brand loyalty. Where can I learn more?

Rhian 11:17
Check out gorgeous by visiting Commerce tea.com Ford slash gorgeous and try gorgeous for free for two months. Again, that's Commerce tea.com Ford slash GORGI a s.

Kelly 11:31
Okay. So this is a total pivot and topics but I wanted to talk about something I saw in an email from retail brew today. There is a a woman who used to work at a dental office. And she quit and is now full time selling masks and vaccine card holders on Etsy. And I feel like this is such a fun topic to talk about overall not maybe specifically what she's selling. But the fact that this is a brand new business that came out of the current state of the world and especially the nation given that they are CDC focused like us cards, but she she's selling anywhere between 50 to 75 orders a day and up to 800 orders a week. This is crushing it, she's crushing it. And I feel like this is such a fun thing to think about like what other businesses like ideas have come from just the changing times where whether it's COVID we're talking about or just like new technologies that have appeared and people are like embracing that. I mean think about like my business reasons business This podcast is all things to Shopify becoming a thing

Rhian 12:58
it's true but that's what about Shopify becoming a thing. None of us would actually be here I

Kelly 13:02
don't know what I would be doing. I don't know what I'd be doing. Am I would I still be building on WordPress? Yes. That's a little bit of a terrifying thought

Rhian 13:11
I'd probably still be in banking. Oh, let's not go down this rabbit.

Kelly 13:19
Nothing good will come from this.

Rhian 13:20
Nothing good. So okay, so yeah, let's talk about this needs driven commerce. Like what are your thoughts? Especially cuz you come from, you know, marketplaces, you have this, this exit from a marketplace? And that this this woman's doing this business on Etsy. Right, CO and so yeah, let's talk about like, what, what would you say your predictions are? Or do we think that this is kind of rolls? This is one of those. Okay, let me look at Google Trends and build for it is this Hey, I'm foreseeing a marketplace opportunity or a space in the market? What what are your thoughts?

Unknown Speaker 14:03
I think like the first layer of this is that like marketplaces are enabling this type of entrepreneurship, which we all know and we've seen for a long time, which is incredible. It's it's sort of shocking to even think about just how quickly I think that's what's so like, crazy to me is how quickly you can become an entrepreneur and, and sort of be a part of the Creator economy, which is like the VC hot topic right now. Yes, it is. The fact that you can do that quite so rapidly, I think is what's really shocking about this. And I don't know. I think it's super empowering. Obviously, it's incredible that she's able to quit her job and do this. It's interesting to think about what the future looks like. And yeah, how quickly like someone's life could change What I do from that?

Kelly 15:02
I think a lot of a lot of new businesses come from established needs like that's, that's pretty typical, like merchant history store like company origin story of like, I kept on experiencing this lack of something, and I needed, nobody else built it. So I built it. And I feel like this is it like this one example, in particular, this woman who is selling these things on Etsy is a perfect example of like, I don't want to lose my vaccine card. Where else am I going to put it? Let me put it in this beautiful holder that is not going to get damaged. And, you know, like early on, they're like, you should laminate your card as soon as you're done no, like booster shots. And now I don't know what to do with that anymore. To be a great alternative for that. Yeah. Yeah.

Rhian 15:48
You mean, I shouldn't put my vaccine cards inside of my passport and just put my passport in my bag and hope?

Kelly 15:58
I mean, how many people have lost their vaccine card by now? Let's be probably tweeted about that last week. I'm very curious.

Rhian 16:05
Probably many, probably many. But you know what, Kelly, to your to your point about this. And at least to your point about this. Regarding finding a space in the market that you want to fill, it's not really filled, and then building for it. I'm kind of obsessed with companies that do this app. And as it pertains to an incumbent company. So like those disruptors, I know I sound super, I've been in San Francisco for like five days. And I'm just gonna use buzzwords now. But like, there's, it's like these disruptors coming in and being like, No, not you, we're gonna do it better. And we're finding the speed in the market. And I always think of this brand called a jolin. Kelly has heard me talk about them a million times. They're a swimwear company. And they went into the market. And they went into southern California first smart, and they they started doing pop ups at like, swim events, right. And they're taking on Keep in mind, Speedo, and Tyr and like Nike. That's, that's not an easy nut to crack. That's like say, I am shooting at Facebook. And I'm going to win. But they have won. And so it's been this really interesting, cool thing to see. And we've seen this like with all birds, we've seen it with figs. We've seen it with I can now just start naming companies that are going public. But I'm very fascinated with when do you know that that market is ripe for disruption? Like a way away? When was a way like? No, my $300 suitcases better than your $600 suitcases are both at a premium

Unknown Speaker 17:46
that I think was was sort of I don't think it's always like this, but riding like a Google search trend wave towards travel like that. There had to be some like data driven sort of backing based on that timing. I think other ones is tricky. Like I think about Yeah, like Andy swim. I don't know if you guys have heard Yeah, yeah. I think like, as Meursault somersault, yeah, as a founder or an entrepreneur, or I guess, like adore me, like, I don't know, these sort of, like, older industries that are very established, like people, but going to Victoria's Secret for their undying love.

Kelly 18:22
Yeah, like,

Unknown Speaker 18:23
yeah, like what, you know, I would be scared as hell as a founder to like, start a business in those industries. You know,

Kelly 18:31
yeah. And I was always like a risk to it. And that's, you know, as an entrepreneur, whether you're entering a new market or entering an existing market, that risk is always going to be there. That's part of being an entrepreneur. But you know, if you believe in what you're selling, you're believing your product, and you have proven that there is a customer demand for it. And of course, you have the financing to be able to test it out and build it out. Whatever. I think I think it's so cool to see these companies taking these chances, because they didn't not all these companies started with like, super deep pockets either.

Rhian 19:04
And I would say if you don't have a super deep pocket, which most people do not, how do you balance? and Elise, I think your expertise here might come in real handy. How do you balance like, I want to build this cool thing? Like I want to build these doodads for holding CDC cards, which I assume are just clear doodads? I don't know they look like how are you like okay, I need $1,000 so not even like a ton but like 1000 2000 $5,000 to do this run. Where do you get the money from? Or do you just hope you have it on credit card? Oh, this is not financial advice. I don't know what the Asterix is not financial advice. At least and I are not eligible to give financial advice. This is not Angel advice. We are not licensed. Kelly is not licensed either. Okay. Kelly, be like I know you're not like that. That was like on early days in clubhouse, and people are like, let me give you financial advice. I'm like, bro, you are not eligible? No. Yeah. How

Kelly 20:09
do you meet? How do I view?

Unknown Speaker 20:12
I do think like, I mean, you've heard the stories of founders that have taken on credit card debt, and like, you know, took that risk for something that they believe in. There's alternative lenders out there, which is great. But like, obviously, there are, they're sort of lending to you based on sort of your personal status. So like I, I'm from opponent of like, you know, being really mindful before you start something and like keeping your full time job as long as you can. And like, just really de risking every aspect of a business before you like, plunge all the way in.

Rhian 20:50
So I have a question for you follow up in our industry, and by our industry, I mean, software, theme, sex cetera. I feel like there's two schools of thought, there's one, you should only be working on one startup at a time. And if you're not, you're messing up or two, you should do the thing that keeps making you money while you're working on starting up the thing. But the problem is, is when you're starting up the thing, and you're not full time, it's very difficult to get financing and funding for it. What what are your thoughts on that? Or do you think that the venture capital landscape is going to change because they've realized that people can do more than one thing at a time?

Kelly 21:32
Yeah,

Unknown Speaker 21:33
I my hope is that the venture capital landscape has changed. Like, I think it's really I think it has changed. I think that there was this sort of perspective of privilege, I think, that was had in venture capital, to think that someone could not have, you know, have enough money to support themselves while they work on an idea for like, a year, six months, like, I think it's unfair to come from that perspective and assume that, like, I think that there's changes happening within venture capital, like in this regard, and others that are more realistic with the reality of the world. But that's like, sort of my optimistic take on it. And I think that, you know, I think people are more understanding that like you, you might be working on multiple things at once. I think it's obviously overwhelming to hear about a founder that has 10 different ideas, and it's working on all of them. But I don't know, I also think that like the some of the best founders are doing that. They're just they are idea people, their product people and they're just like, excited about many things at one time. I know I am. So

Kelly 22:44
I don't think there's necessarily like a like an optimistic view of it. I think it's also you know, if you're going to accept funding from somebody, you want them to be a good match for you, and believe in you as a person. And believe in your ability to straddle between two things, or whatever you're doing, because that is who you are. And for them to be like, now you gotta quit whatever you're doing. Otherwise, if you want my money, then they don't truly believe in everything that you're doing. And okay, so I said, maybe that's not optimistic. That's whatever. But maybe I'm also an optimist. I don't know. I just have expectations. Yeah, yeah, I

Unknown Speaker 23:21
think I think it gets to a point, right. But being sort of aligned on what that point is, with your investor is really important. We're talking

Rhian 23:29
a little bit of financing or talking it. We're not going to go into the how, what, when, where, because we don't have time for that. But let's talk a little bit about the Shopify community, which has been a recipient of many exits, and many venture capital dollars recently. What do you love about the Shopify community? Because we commerce is only in the Shopify community, is that right? Yeah, that's right. Um, yeah, I mean, never say never. But yeah, never say you won't diversify, because you very well.

Unknown Speaker 24:05
nature of the world we live in diversification is a good thing. We love the community. I mean, I feel like I've so cheesy, I feel like I've grown up here. No, it's been like really cool to watch it expand and grow in the past, like, I don't know how long I don't want to age myself, but

Rhian 24:26
I've been here for eight years. You're fine. You're fine. Yeah, yeah. While we're like Yeah, yeah. Same thing. Okay. ecommerce, grandma's lame, like,

Kelly 24:40
what happened here like, more experienced.

Unknown Speaker 24:44
I caught myself the other day being like this, because I talked to a like, had to be 22 year old founder, that sort of hadn't really been spending a lot of time in e commerce. And so I caught myself being sort of Like, well, in my head being like, Well, does he know about this partnership and that partnership? Because like you should. And so anyways, this is anti the community because it's such, how I was thinking it's just the opposite because it's really been such an open, open community. Everyone's so sort of, I feel like supportive of one another and communicative about what they're working on. And and as a result there is this sort of like, there is consolidation, but I think it is friendly consolidation. And, yeah, there isn't like a ton of like,

Kelly 25:33
uncomfortable competition. There's competition, but it feels healthy. Exactly. You know, especially, you know, in the agency space, I have moved up markets since I started the taproom. Since before I started the top when I was just freelancing for Shopify full time, or on Shopify, rather not for Shopify. And I've, my competitors have changed over time, naturally, as I've, you know, been taking on larger projects. But even to this day, we can be competing on the same, like project, the same RFP, and still talk about it together. That's pretty cool. Because we can also like commiserate over the dumb questions that are being asked on the RFP. Really fail Yeah. Yeah, I think that's the case. But it's, it's crazy. How quickly like software competition is changing. I mean, oh, yeah. With Shopify unite, sort of

Unknown Speaker 26:30
changing the, what's the word I'm looking for? The

Rhian 26:36
the 20%, the 20%? I don't even know what it's called. I got it. 20%.

Unknown Speaker 26:47
And so it just gets it's just hard to even think of that this is going to become more like a bigger community. And but it will

Kelly 26:54
it ever so well, that they made like a big sort of splash with that. So I think they've they've put in the work to form more of a community feel over competition. like they've intentionally made, you know, the partner meetups and things like that. See, are talking to each other? That's not I mean, you see partner meetups and other you know, ecommerce communities, whatever as well. I don't know how many of them are like driven by what you had, like the commonality there, as opposed to just like some partners getting together? I don't I've been spending some time like looking in the Amazon ecosystem. And I don't think you have that. I don't know yet. I'm not certain but does not feel that way. I can't say I've ever seen anything about it. I've seen big commerce. Definitely WooCommerce and WordPress have all kinds of communities. I'm sure Magento does not that I've paid much attention to Magento these days, or sorry, Adobe commerce cloud knows that Salesforce commerce cloud, or what they call it, I don't know. is why build on Shopify? I have to remember one word.

Rhian 28:02
I will say one thing that's really cool about the community is there's I would say there's one app that directly competes with one of our fantastic apps and or one company that really competes directly with one of Intel, SAS, and they're kind of like, old hats, so to speak, like us. We are friends. Like we are friends, friends, friends, friends, get on the phone and talk friend. And it's just like, hey, are y'all trending up? Yeah, awesome. Facebook, kill it. Like, it's so positive. It's just like, Hey, I'm so stoked for y'all. Like, it's always just positive vibes. And that may sound corny, but when a community is built around positivity, and everybody winning, it changes the conversations that we have, like, I have a friend who's about to launch an app company. And he called me for advice on like, how to do advisory stuff. We talked for a while about it. And it's just, I don't know, you're just like, this is awesome. Go you I want you to win. Crush it. I don't know. And that's it. And you're just like, yeah, like high five, have fun. Let me know if you have questions along the way. Like, Blitz, let's build. Well, I

Unknown Speaker 29:14
think there's also this, like, there's typically a rise in each sector, like as a group, you know, like, I feel like that happened with reviews and software landscape. I feel like that happened with SMS. I feel like maybe that will start to happen with I don't know quizzes, I don't know. But um, I think it there's something about sort of like the the volume of apps coming together and working together to like, really like educate,

Kelly 29:45
educate, sort of tough word.

Unknown Speaker 29:47
introduce new ways to increase sales to brands,

Kelly 29:51
because at the end of the day, we're all working for the same mission, which is to help merchants grow their business.

Rhian 29:56
We could talk to you all day, but our listeners have a an amount of time that they will listen to us for Wait, like I get it. I talk a lot. So I've got a question for you. Do you have a story you want to shout out this week? Oh my gosh, I

Unknown Speaker 30:15
knew you're gonna ask me this. You know, I should have come prepared with like a friend storage a shout out but I didn't. And I'm going to shout out to druggable.com Oh my god, I love huggable moving right now. And I spend like way more like a lot of time on there right now.

Rhian 30:36
I bought a fuzzy rug double rod at the beginning of the panda show, you know, like the Shaggy. Yeah. I love it. I've watched it three times. It's still white, which as we know, a white rug. haul I've got a teenager. Yeah, I'm obsessed. All my friends are like fluffy

Kelly 30:55
to it's fluffy.

Rhian 30:56
It's like a shag. It looks like one of those lamby rugs. But it's not only me. Yes. Because I like you using your hands. Like Yeah, I'm doing fuzz. Yeah, and you just take off the top and you throw it in the washer. Washing Machine.

Unknown Speaker 31:13
That's That's incredible. That's exactly what I need. I having a dog. It's just like impossible to have things. And this is life. I've I've just decided that I can't have nice things. But it makes me feel good that I can have like I just don't have to worry about it. I'm just getting a bazillion rubble rocks.

Rhian 31:33
I love it. Yeah, I same. I'm never getting a rug. rug. I'm never getting a rug. That isn't rubble Exactly. Rocks are so expensive. That look when you become an adult there's a few things nobody tells you. One wider couch is $2,000 unbelievable.

Kelly 31:51
blinds so much money unbelievable.

Unknown Speaker 31:55
I mean I have I have a I have a three bedroom apartment. I okay, this isn't now I'm like TMI here but I live in like a maybe 200 square foot like little studio in New York right now. And I'm moving into a three

Kelly 32:09
bedroom

Unknown Speaker 32:10
apartment and with zero furniture beside like literally there's nothing here like there's literally I have a desk and exactly but otherwise like that's it and so it's just like alarming to me I dreamed of this moment and now all the sudden I'm like well I didn't wasn't aware of what that means that I have to have furniture to put in it

Rhian 32:36
yeah mattresses also like I appreciate Casper for disrupting the market but can we go like a little bit down and the price Yeah, the destruction now Casper is the income they need to

Kelly 32:52
re disrupt the mattress. Take up your own business just like the cheapest products possible. Please.

Rhian 33:01
Speaking of expensive I already know what Kelly's gonna shout out so speaking of expensive in home things Kelly over to you

Kelly 33:10
I know I've shouted out the store before but I want to bring it back up again because I've have been browsing and I've noticed how great their product pages are and that's why I'm shouting it out. It's peloton apparel. So all the time has an apparel shop that's separate from their main store where you actually buy the bike it's just apparel dot one peloton calm but they do so many things right on their product pitch. So kind of a unique situation with them. Given that they have peloton instructors. They have the instructors model the clothes but they also have other people model the clothes as well. They also pull in peloton members who submit their own photos to show them wearing the apparel as well. They've got the reviews they've got really strong product descriptions that are easy, easily easy to read like a paragraph upfront and then bullet points below and I am going to be spending some money very soon. UGC works UGC works Yeah. Especially because the peloton stuff this is maybe way too much information for this shout out but they carry other brands it's not like they're all just peloton brands. So like with is a brand that they have like sports bras and leggings and things like that. And you never know how they're going to fit is one of those things that are it's kind of difficult to buy online unless you have very detailed information about measurements and being able to see how the fit usually goes is really important for any kind of apparel business. So that's why it's super useful, but I still end up like going to one of the peloton community Facebook pages and search for the brand name and see how people feel about it before buying until I get one of each at least active researcher. I am Yeah. Especially when I'm spending $92 on leggings. You know I could go to go to Old Navy and buy the 20 or the $18 leggings or whatever, which I have plenty of those as well, but I'm that person that likes to wear peloton apparel while riding my peloton. Want to see all the tools that they're using on their web?

Rhian 35:15
In your ecommerce stack peloton.

Kelly 35:18
They're also built on Shopify. So there's, oh,

Rhian 35:21
maybe we can look under the hood. Probably not that far, though.

Kelly 35:25
There are definitely things that I can find. Right,

Rhian 35:27
definitely. Thanks. Okay. Ryan, was

Kelly 35:29
your shout out?

Rhian 35:30
Okay, I can't decide. So I hope everyone listening I've actually been taking the last week off as just a I was getting burnt out. So I was like, let me have a moment. So I don't totally burn up. Let me let me take a break. So I've done some shopping. predicated with therefore I did some shopping. And I think I'm gonna call out Kelly's called it out before and I kind of thought Kelly was a little bit bonkers for being as into this brand as she

Kelly 36:04
was so excited.

Rhian 36:06
I'm typing it out before you say it. However, I was in Santa Cruz. I think it was in Santa Cruz. And I saw a vuori for how do you pronounce it vre store? And I was like, let me go see what this is about. Let me go touch the stuff. And I'm showing I'm showing the ladies right now. I there's a lot of indie ball. There's a great for the price. For the price. I was like this better be some like Lulu lemon level comfort. And I'm not saying it's more comfortable than Lulu lemon. But I am for sweats. Wow. And I'm like a Lulu queen. Like I have so much stuff. So anyways, Ville I can't say for a fury.

Kelly 37:01
That fury is a really fast and hope it works. And that.

Rhian 37:05
And then I want to also just give a shout out. And it's not a store. It was an experience. Disney plus did an activation over the weekend in San Francisco between some of the peers and I don't know their names. And it was a it was a COVID friendly outside activation. And this was the first activation I've been to that's been COVID friendly, because I haven't really left my house. And this was the way they did it just made sense. And I think it was a good eye. I'm sure there's pictures and stuff. And they're doing a tour of it. But it was just really nice to see Disney adapting to where we're at, as opposed to them trying to like wedge in a moment. That doesn't work. It was really perfect. And I had a really great time doing it. And if it comes to your city, I would recommend checking it out because it was fun and you get Mickey ears.

Kelly 37:57
Are they gonna be on tour? It's gonna go.

Rhian 38:00
They told me that they were the folks that the activation were like, yeah, we're This is a travel thing. So I assume so. And you know how they get you in? genius. They give you 80 bitty hand sanitizers, like they're on the street. And they're like, Hey, we're doing an activation, you want some hands and sanitizers. And you're like, yeah, obviously want to hand sanitizers, like, I can't get enough of them in my life ever. And then they're like, also, we're doing this activation, if you want to come back here and it was set back, like quite a while I don't know, space, but like it was set back quite a while from the street. And it was just really excellently executed. So yeah. So I did two shout outs.

Kelly 38:38
I have some maybe bad news. I just looked it up. And they only have two days on there. San Francisco, which is when you went to and La August 13 and 14th. Last question. Where can we find you on the internet? Oh, gosh,

Unknown Speaker 38:53
you can find me on Twitter. I think it's Elise at we calm. Yeah, that's handle. Um, or you can find me on LinkedIn.

Rhian 39:04
Amazing. Thank you so much for joining us. We appreciate it. Yeah,

Kelly 39:08
thank you. Thank you guys, so much fun. I know you guys with us. So thanks for tuning in. And thanks again to our sponsors for supporting this episode. We have a YouTube channel you can visit a youtube.com slash Commerce Tea. If you like our podcast, please leave us a review on Apple podcasts reviews make us really happy especially when they are positive reviews. Please and thank you. You can subscribe to Commerce Tea on your favorite podcasting service. We post new episodes every Wednesday. So grab your mug and join us then we'll see you next week. Buh bye.

Rhian 39:40
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