Personalizing the shopping experience
When your customers can shop virtually anywhere, how do you deliver an experience that will keep them coming back again and again? One word: personalization. No two customers are the same, and your customers want to be recognized as a unique individual.
This week on the podcast we’re talking all things personalization: what it is, how to collect personalization data, and how to use that data across your website and marketing strategies.
Introduction to SEO
So you’ve launched a new store - Then you ask yourself, “How do I get people TO my new store?” While there are several different strategies, today we are going to be talking about what Rhian knows best - SEO.
This week on the podcast we’re giving you an introduction to SEO - what it is, why it matters, and how to utilize keywords and blogging to get your store and products found by new customers.
Building an inclusive brand
When you’re selling online, it’s important to remember that you are selling to everybody. Which means, that you are selling to every BODY. When you build an inclusive brand that makes everyone feel welcome, you are telling the world that they are welcome to shop at your store. Which in turn, results in more sales.
This week on the podcast we’re talking all things brand inclusivity - from size visualization to diversity of models and accessibility. We finish this episode by interviewing Marnie Consky, CEO and Founder of Thigh Society, a model brand for inclusivity.
An introduction to conversational commerce
Breaking Down the Homepage
Running a side hustle on Shopify
With over a million merchants, Shopify stores come in all shapes and sizes. While we don’t have actual statistics on this, we'd guess that over half of Shopify merchants are running their online business part-time (feel free to fact-check us, Shopify).
This week on the podcast we’re talking about side hustling on Shopify - how to balance a full-time job with running a Shopify store, and how to scale your business while keeping your time commitment low.
Finding unique ways to engage with your customers
We’re all familiar with the basic strategies to acquire new customers - email marketing, Facebook ads, and the like. But how do you take it one step further to create a unique experience specifically for your audience?
This week on the podcast we’re talking about unique ways you can engage with your customers. The relationships you build are key to getting that second and third purchase, and happy customers tell their friends about your brand. We finish with an interview with Ruby and Jamie, the creators of RUBIES, about building a product and engaging with an audience in an untapped market.
How to build a highly converting product page
Acquire new customers using TikTok
The world is talking about TikTok, the hottest video-based social network. Most recently, ecommerce brands have found unique ways to engage with new customers via TikTok.
This week on the podcast, we’re talking all things TikTok: what it is, what opportunities businesses have to acquire new customers, and whether your business should consider utilizing TikTok as a new acquisition method.
Building a sustainable business
How to make a service-based business thrive online
Because of COVID-19, we can’t ignore the fact that how we operate commerce-based businesses has changed forever. In California and Georgia, where we live, cases are surging and businesses are shutting back down. How can businesses shift their focus from a temporary online sales model to something more permanent, and see it as an opportunity for growth?
This week on commerce tea we’re discussing how to make your service-based business thrive online. We’re later joined by Amelia Posada, founder of Birch and Bone. To keep her doors open, Amelia had to pivot her business – fast – and has been able to sustain her business, in an industry that typically utilizes traditional business practices.
Grab a mug and join in.